Held by Anprotec and Sebrae, with Arca Multincubadora, UFMT and the Mato Grosso State Government as local organizes, the 25th Anprotec Conference on Entrepreneurship and Innovative Environments will take place in Cuiabá, Mato Grosso State, between October 19 and 23. This year's event is themed "More sustainable innovative environments: the entrepreneur as the leading figure of the new economy". This idea is to discuss innovations that bring economic and production gains that are environmentally and socially fair as well. In this context, innovative environments have to join entrepreneurs and society in searching for solutions and products combining scientific advance and human well-being while respecting the limits of ecosystems. In this regard, innovations can tap into the mechanisms provided by the information society, increasingly integrated as a network, to improve the efficiency of the available resources and change social reality.